Do you have these content marketing tools with you to boost SEO in your campaigns?
Your content marketing campaigns may be extremely impactful, but they won't reach your target audience unless you've paid attention to SEO.
Nearly 68% of all online journeys for a user begin with a search engine. So being found in organic search is one of the topmost priorities in content marketing.
A lot of effort goes into creating content and publishing it on the right channels. All that effort goes to waste if you haven't used the right keywords, built enough valuable backlinks, or simply could not connect with your target audience.
But then again, ensuring that your content is optimized for search in every way can be a task. Google apparently uses over 200 factors to rank a website. Ticking all 200 on the list with your content may not be possible. But having the right SEO tools can help you at least take care of the few basic factors that are imperative.
Be it keyword research, link building, content structure, content length, grammar and spelling, there are SEO tools out there that can help you with at least one or even all of these factors.
If you have been in the digital marketing industry for a while now, you must already be familiar with the popular SEO tools that everyone vouches for. But there are some lesser-known tools that deserve equal recognition. Be it for their ease of use or simply the comprehensive and unique solutions they offer, these tools claim a worthy place among the popular names.
Here are a few lesser-known content marketing tools that will boost SEO in your campaigns.
The foremost requirement for good SEO is high-quality, authoritative content. Search engines like Google are always working to help their users find content that is valuable, useful, and relevant to their search – leading to algorithm changes.
To keep up with these changes, without compromising on quality, a powerful content planning and creation tool is essential.
Narrato is content planning, creation, collaboration and workflow management software that helps you create quality content faster. The platform has an SEO Content Brief Generator that gives suggestions on keywords, competitors, reference articles, ideal length, questions to include, and so on.
Other interesting features that help you create SEO-friendly content consistently include a content optimization tool that offers grammar, readability and structuring suggestions, custom style guides and templates, and a Plagiarism checker.
The AI writing assistant on Narrato helps speed up the content writing process.
Team collaboration is seamless, with in-line comments and messages on content tasks. There are custom user roles and access, freelancer payments management, and client user roles as well.
Content calendars, workflow boards, custom workflows, Projects & Folders hierarchy, etc., make the whole content creation experience a breeze.
Narrato also has a freelance content marketplace that can deliver SEO-friendly, quality content in just 24 to 48 hours.
To optimize your content for SEO, you need to make sure that you are not putting out a wall of text every time you publish something.
Though Google loves long-form and authoritative content, it also requires content to be readable and easy on the eye. This makes it essential to include visual content for SEO, along with the text, at regular intervals.
Visuals break the monotony of text and also give you a chance to add more value to your audience. It could be an infographic, explainer videos, or anything engaging and eye-catching.
A visual content creation and collaboration tool like Figma should be a big help in this regard. Figma lets you design engaging graphics for your website without any expertise in graphic designing. Whether you need to create infographics for a blog or images for social media, there are hundreds of templates to choose from. You can also turn Figma designs into videos using a plugin.
The best part is that you can brainstorm with your team on design projects with the FigJam feature. It offers a virtual whiteboard, diagrams, and sticky notes to share ideas. So it is like sitting together in a meeting room working on a design.
Schema markup plays an important role in helping you boost your SEO. When you add schema markup to your website, you’ll increase the chances of your content showing up as rich results on the search engine results pages. These rich results include Knowledge Graph, People Also Ask, FAQ, and Featured Snippets.
Attrock’s Schema generation tool is an easy-to-use platform that can generate over 15 types of markups, including Article, Organisation, FAQ, LocalBusiness, and more.
All you have to do is select the type of markup from the dropdown menu and enter the data in the form. The tool will automatically generate the schema for your page, which you can paste directly to your website. You can also test the generated schema markup using the Rich Results Test.
The best part about the Attrock Schema Markup Generator is that it's completely free of cost!
The purpose of good content is to connect with the audience. Content that your audience finds relatable or useful usually generates certain emotions. If your content does not emotionally connect with the audience, it will not get enough traffic or shares. This, in turn, affects your search rankings since Google also does not see the content as useful or relevant to the searcher's intent. Emotional triggers are very much a part of a good SEO strategy.
An emotional headline analyzer tool can tell how your content's headline reads and what kinds of emotions it may trigger. This is what Advanced Marketing Institute's Headline Analyzer does.
You enter your headline (up to 20 words) on the tool, and it analyses the same to generate an Emotional Marketing Value (EMV) score. The score is calculated based on the number of emotional value words compared to the total number of words in the headline. The Headline Analyzer tells you whether your audience will see the content as intellectual, empathetic, spiritual, and so on.
With the right headline, you are likely to have a better reach and better search rankings.
A keyword research tool is a must-have in your content marketing tool stack. We all know how important keywords are for SEO. The more research you can carry out, the better. Although almost every SEO campaign begins with keyword research, over 94% of keywords get only 10 monthly searches or even fewer, according to Ahrefs.
If your content is not ranking for the right keywords, it could be because you are not using the right keyword research tools for your campaign.
We are all familiar with popular tools like Ahrefs, Ubersuggest, Moz, and the likes. But not all marketers can afford them, and the free versions don't give you complete access to keyword reports on most of these tools.
A free keyword research tool is a must-have if the bigger ones don't fit within your SEO campaign's budget.
Keyword Tool Dominator is a free keyword research tool that shows you relevant keywords on different platforms like Google, Amazon, YouTube, Bing, Etsy, Walmart, and eBay. It skims the sites/search engines for the most searched keywords and assigns a popularity score to each. It also gives you a list of the top 10 keywords based on your search.
It also serves up long-tail keywords by leveraging the Autocomplete databases on search engines/platforms, even if the input is just one word.
Backlinks play a key role in enhancing your site's domain authority. When you obtain more backlinks from other high-authority websites, Google sees your site as a reliable source of information as well.
On the contrary, if too many poorly built sites or spam sites link out to you, or there are too many broken links pointing to your domain, it could affect your search rankings. So ensuring that you have enough high-quality backlinks is imperative.
Remove'em lets you find and remove any bad or unnatural links that may be affecting your domain authority. It is particularly helpful if you have bought an existing domain or are trying to overhaul your SEO strategy that wasn't very strong so far. So basically, this is one of the must-have SEO tools for your site.
The tool scans your entire backlink profile and generates a list of contacts to who you need to reach out to remove the bad links. You can also export a list of all unnatural links and create a disavow list for Google. With this, you request Google not to account for these links when crawling your site.
Google can penalize sites that violate their quality guidelines. So, using a tool like Remove'em you can ensure that all your backlinks adhere to the guidelines and add to your site's authority.
Social media is an integral part of any content marketing strategy. Though it does not directly affect your SEO, social media content can drive traffic to your site and help build authority.
Also, links from your social media content can be used by Google when indexing your blog or individual posts. Though at present, search engines do not use social media links the same way as links from other sites to determine search rankings, Google is taking steps to index more social content.
Good content will also help your social media accounts grab people's attention on the various platforms, which can be a good way of driving organic traffic to your site.
A social media content strategy that stays on top of content marketing trends can help reinforce your brand reputation. From using effective Influencer Marketing tactics to experimenting with new content formats, everything has an impact on your brand's image.
Social Champ is an all-in-one social media marketing tool that helps you create and publish quality social content. It has features like Sentiment Analysis that helps recognize sentiments within your social media content. From here, you can determine how your audience will receive it. For instance, how your LinkedIn headline resonates with your audience or how a caption on your Instagram post will be perceived.
It also monitors how people are responding to your posts and what they think about your brand, helping you improve your brand reputation.
Other useful features include Activity Monitoring & Analytics, Content Suggestions, Content Composer, and more, which can help boost SEO, be it directly or indirectly.
Do we miss out on any useful SEO tools?
SEO is a top priority if you want to achieve content marketing success. It starts from the moment you begin your content research and goes all the way into content creation, publishing, promotion, and continuous audits and monitoring.
Optimizing your content at every step ensures no loopholes in your content marketing campaigns. Using these SEO tools, you can hit the nail on the head to create highly optimized content marketing campaigns. They will help you create SEO-friendly content, optimize for the right keywords, ensure your backlink strategy is spot on, and build a brand reputation to establish your authority.
That's more or less all you could need to build a high-performing SEO strategy.
About the Author
Neelam Goswami is a content writer and marketer working with a leading content writing service – Godot Media. She has written for several reputed brands in the digital and content marketing space.