TL;DR - An all-American ecommerce furniture business worked with Mediaberry to grow its organic traffic by 400% in just 15 months!
Note: Our client is in a competitive niche and we have an NDA with them. They don’t want competitors to know why their SEO growth is so darn good, so we can’t share their names in this case study 🙂
This ecommerce furniture brand has always stood out in its field. Since they disrupted the sleep-science industry in 2010, they've been a mover and shaker that's set industry standards. That's because they sell something no one else does: eco-friendly, memory foam furniture made locally in the USA.
However, last year their e-commerce site had some digital marketing challenges they needed to address:
However, with less than 50 employees, they didn't have a dedicated team to address these obstacles.
That's when they connected with Mediaberry.
With a budget of $105K to work with, the Mediaberry team designed a thorough strategy to boost our Client's digital profile.
Our strategy involved:
First, we built a content marketing strategy that helped them win backlinks from B2B SaaS companies. Specifically, we focused on creating “linkable content” aka “link assets” around the sleep and wellness niche (a field the Client had a high degree of expertise in).
This is called the Link Asset Strategy.
Then, we designed a mass link-building campaign to link to the Client's best work. Within this campaign, we worked to build Search Engine Optimized (SEO) links to the Client's landing pages and Top-of-the-Funnel (TOFU) content. We also worked to get the Client PR links to increase their PR foundation.
So how did our strategy work in practice?
In total, the Mediaberry team worked with the Client for just 15 months (from April 2020 to June 2021). During that period, we focused on building the Client's backlinks from B2B SaaS companies, as none of their direct competitors have backlinks from such high-quality sources.
Specifically, we focused on building natural links that brought readers to the Client's top work. We also used a link rotation strategy to make sure that the Client got diverse backlinks from many different websites (rather than multiple links from the same website).
This strategy included three steps that we followed every month.
N/A – Ecommerce Furniture Business
Furniture/mattress ecommerce store
2010 – Present