Content Marketing Statistics

Content marketing is one of the most important marketing strategies for businesses today. The world has gone online, and consumers expect to see brands follow suit. Online advertising is responsible for a lot of selling and buying – statistics say that global retail e-commerce sales were roughly 4.9 trillion US dollars in 2021. This value is expected to double in the following four years, reaching around 7.4 trillion dollars by 2025.

If you’re concerned with the future trends of content marketing, you should learn from the present. Statistics give a lot of insight into what works and what doesn’t, so we’ll be looking at the top stats about content marketing that matter for 2022.

Join us as we take a closer look at how you can see the ROI (Return On Income) of content marketing with exciting statistics.

Key Content Marketing Stats to Know

Conversational Marketing Grows in Popularity

Customers want to feel like they’re engaging with the people they’re expected to buy goods or get a service from.

Consumer tolerance has run out when it comes to dealing with B2B enterprises, according to a recent study:

  • Frustration with fundamental business information access has increased by 20%.
  • Disappointment with website navigation has increased by 25%.
  • Frustration with traditional school forms continues to develop at 27%.

How Can You Use This Information?

You need to give your customers the ‘real’ experience when they reach out or visit your website. Good engagement is called for, and for that, you need to have conversations with your audience.

Be there when they need to know more about you and what you’re offering them. Stay involved in the community that forms your target audience.

Not only will this improve your brand’s reputation, but it will also boost sales and create customer loyalty as well. Also, you might learn a lot more about your audience if you talk to them.

When you use conversational marketing to gain insights into who your audience is, be sure to keep all the data stored in an organized manner. Database software will help you manage, structure, and access all your data easily.

User experience with conversational marketing solutions


Personalized Content Takes the Spotlight

In the same way that people want to talk to ‘real’ people when dealing with online companies, they want to feel special.

Customers want to have a unique experience that was built around their preferences when they use your websites. It is so vital that companies that kept an eye on their personalization strategies have shown growth by 26%. This is the most significant change in terms of good user experience elements, second only to quick reaction times.

How Can You Use This Information?

Focus on gathering information about your visitors from the first time they visit your website or online store.

Curate everything they see to cater to their needs, likes, and desires as much as you can. Don’t only use this strategy online, though. You can personalize the emails that you send to your customers to make it unique for them.

The more personalized an email is, the higher chances are that your customers will open them.

Add a few high-quality images, and you have emails that are bound to improve your engagement with your audience. Thanks to all the great photo editing software options available, you can create stunning images with just a few clicks and almost zero photo editing knowledge.

email open rate and email report as spam chart

Source: Optinmonster

Topical Authority Takes Priority

Online marketers know that it’s important to keep Google’s algorithms happy. If you don’t, your content won’t rank, and no one will see it. As of late, Google has started to shift its focus to the quality of a page in the context of its shared site.

Topical authority will help Google and other search engines to get a better idea of your site and its quality.

How Can You Use This Information?

Make sure your content is high-quality. For example, if there are two guides on ‘How to keep your cat happy,’ Google will look at their root websites. If one is on a pet care site and the other on a fan site for ‘Desperate Housewives,’ the more relevant one will be ranked higher.

This approach makes sense and will give people better results when they search for topics.

With topical authority, you can also show off your expertise on a particular subject.

For businesses, this means they need to make sure that their content is relevant and connected. Your content must be of excellent quality as well. Try to induce loyalty programs to long customers, because roughly 44% of customers in the US mentioned that the presence of a loyalty program highly influences their purchase.

Another way to give your site topical authority is to share online courses related to your industry. Many online platforms will help you create valuable and interesting courses to keep your audience entertained.

Make your content focused on solutions and useful information for your audience. Keep it concise and engaging and for everyone’s sake, make sure your grammar is perfect.

Your content will be judged on how well it reads, and if there are any spelling or grammar mistakes, you’ll lose the respect of your audience. Your credibility will also walk out the backdoor, leaving you looking like far less than the great brand you are.

Use marketing tools such as Grammarly to help ensure that your content is always high quality.

Content is Tailored To Smart Devices

Your content needs to be mobile-friendly, or you will lose customers. It is a fact that marketers cannot deny. Brands must be aware of the impact social media marketing and policies have on consumses. In fact, 52% of social media users agree that when a platform safeguards their privacy and data, it significantly influences their decision to interact with advertisements or sponsored material on the channel.

How Can You Use This Information?

Many of your sales are likely going to come from customers who are browsing on their phones or other mobile devices. As such, you need to make their experience enjoyable and problem-free.

Your site should be more than just able to be viewed on mobiles – it needs to look and perform well on mobile devices.

You can rope in good graphic design software to help plan your website and make it attractive and functional.

More than half of the users will not recommend a business if it has a poorly-designed mobile site. Some of the best options have free versions that will help you create visually awesome websites that can still be optimized for mobile viewing.

When you create your site, make sure that you optimize it to perform satisfactorily on mobile devices and desktops.

Remember to always proofread your work and use writing software to avoid errors or mistakes.

To make the most of your mobile optimization, keep an eye on any advertising campaigns you’re running with link trackers. The really good ones can help you track every step of your marketing process and your sales.

instagram advertising reach

Source: Hootsuite

Content Is More Result-Focused

Your company is not the only one trying to get customers online. The competition can get fierce, so you need to stand out. One great way to stand out is to give your visitors fast results.

Give them what they want in as little time as possible, and they won’t even think about your competition.

Online users are becoming more and more used to fast results when they’re searching for something.

You should try not to frustrate them by making them wait or ‘flip’ through pages and pages of content they don’t want. Most people only stay on a website for only a few seconds before they move on, and you need to show them in those few seconds that you have what they want.

B2B has the most time on a page on average, at 1.37 minutes. This was more than a minute faster than the other industries.

How Can You Use This Information?

An excellent way to provide faster results is to give your visitors filters to make their search faster.

Instead of reading through content that they aren’t interested in, give them shortcuts to the stuff they want to see.

For example, Content Mavericks’ Chris Von Wilpert made filterable posts, improving his visitors’ experience.

Here’s what it looks like:

primary content goal

Source: Contentmavericks

Video Content Remains King

Despite marketing strategies changing and the world of business going through changes, people stay the same. And people like to be entertained. Visual content, especially videos, remains one of the best ways to do marketing.

It has been found that adding video content on landing pages can boost conversions by up to 80%.

How Can You Use This Information?

You can improve your visitors’ experience on your site a lot by adding some valuable and exciting videos.

Share this content on social media platforms such as Facebook, Instagram, and TikTok as well to get even better results.

Make videos that show interviews with industry experts, behind-the-scenes footage of your brand, and even product demos.

Also, consider adding user-generated content to create a more inclusive feeling and increase your brand loyalty.

As long as your video content is high-quality and relevant, you can share just about anything. People tend to prefer video content over text at any time, so your audience will appreciate it.

With that said, you need to have great videos, so you don’t bore your audience. It is highly recommended that you use scriptwriting software when you make your videos.

You don’t have to be a Hollywood hotshot to create genuinely awesome videos. With this kind of software, you can do the formatting, editing, composition, and printing of relevant scripts for your videos.

Source: wyzowl

Podcasts Are Very Relevant

Even if you don’t think your business needs a podcast, you should consider using this medium as a marketing strategy.

Podcasts have become incredibly popular, given that in 2021, U.S. consumers alone have consumed 15 billion hours of podcasts.

Podcast listeners are very likely to finish an episode by the creators they support and engage some more after that, with 80% of podcast listeners listening to all or most of each episode.

You can reach a wider audience with podcasts and grow your brand awareness when more people become aware of you. Make sure you use a quality podcast hosting site and share original content.

It can take a while to get used to creating great podcasts, but if you stick with it, you have a lot to gain.

While you’re at it, start hosting online webinars. You can show off your expertise in your industry by sharing your knowledge with your audience. There are many excellent webinar software options that will help you create quality content to impress your customers and perhaps even your competition.

podcast insights for 2021

Source: influencermarketinghub

Where To Go From Here?

You’ve been given a wealth of information that will influence how you approach your strategies for the new year.

As you can conclude from these content marketing ROI statistics, knowing what strategies are effective is important.

Use the statistics on content marketing we shared with you to not only build a content marketing plan that will help you stand out but also deliver real-time results and reward your efforts.

Frequently Asked Questions

Keep up with the latest SaaSy marketing trends!

MediaBerry is here to give you your weekly dose of all things SaaS and marketing.


Sign up for:


      • The latest in digital marketing news
      • Hot tips from SaaS experts on SEO and all things content
      • MediaBerry’s inside scoop


Related posts