Link Building with Content – The Definitive Guide (2022)
Link building and content go hand in hand, and together they can help your site rank much higher than it would have if you didn’t combine them for a killer SEO strategy. Regardless of your niche, content is the key to unlocking awesome backlinks and improving your website’s Search Engine Results ranking.
However, there’s more to using this pair than throwing random links into your content. You need to use the right kind of links, and you need the perfect kind of content. Only then will you get the results your hard work deserves.
In this article, we’ll delve into how link building is necessary for brilliant content SEO strategies and how you can do it the right way. Content link building can be highly effective if you know how.
Let’s show you how!
4 Types of Links That Matter for SEO
When building an SEO strategy, you need a combination of all the right ingredients. Naturally, viral content is what you’re aiming for, but even standard content can perform well from an SEO perspective if you use the relevant links.
You have a choice of four different link types, and although it can be tempting to settle on one or two, it’s better to use all of them across your content.
Internal links serve a navigational purpose. They direct you from one web page to another of the same domain. With internal links, you make it easy for visitors to find content on your website.
Thanks to these links, your visitors will stay on your page longer and consume more content as they are redirected around your website. Internal links help to increase your website authority because people spend more time on your domain, which contributes to your ranking.
In this example, the link goes to another article on the same website, making it an internal link.
External links, also known as outbound links, bring in visitors from other websites or direct your visitors to another website. It adds more depth to your content, and when an external link comes from another website, you get more traffic that you didn’t have to work for.
These links are more valuable than internal links and have a bigger impact on your search engine rankings. They are seen as external votes of confidence from other websites, making your domain look better to the search engines.
This article links to other websites, building its authority by linking to high-quality content, not within its own domain that provides value to visitors:
The link is considered natural when another website links to yours without you asking for such a partnership. These links are good for you because it shows search engines that others find your content useful or interesting.
You can see natural links as a ‘shout out’ of sorts, where someone says, ‘check out this content, I like it and find value in it’.
Here’s an example of a natural link where Buffer linked to Socialbakers:
Source: Content Marketing Institute
These links serve the same purpose as natural links, but you have to work for them. You can manually obtain links by contacting websites in your industry and asking to partner with them. Typically, you can ask for links to your website from theirs and offer links from yours to theirs.
Link building through content like this can get your website noticed by more people and drive traffic and leads. Just ensure that you’re not attempting to partner with your competition or a website that isn’t relevant to yours. The links won’t benefit your website’s authority if they aren't relevant.
There’s no way to see whether a link is natural or manually obtained; they will look the same:
4 Types of Content That Tend to Generate the Most Links
Content link building can only really work well if the content is stellar. When you grab your visitors’ attention through awesome content, they’re likelier to click on the links you sprinkle into your pieces.
It’s also important to remember that when you partner with others, you should only accept links from their best content. Where people find you will influence what they think of you.
In-Depth Ultimate Guides
Guides make for fantastic link-building content as it gives your visitors everything they want in one place. A comprehensive source of information on a topic will keep your readers hooked, and they won’t feel the need to find more info somewhere else.
Make your guides the go-to resource on the topics you choose. From here, you’ll also improve your brand’s image since you are showing off your authority and knowledge.
MediaBerry’s complete guide to landing pages is authoritative and packed with information, making it a good page to link to:
These days, there cannot be content without visual assets. Think about the last five websites you visited. How many of them had no visuals to entertain you? Exactly! No one likes to read a wall of text, and if that’s what you’re giving your visitors, they will leave sooner rather than later.
Visual content also serves as a nice way to get links from other websites. For example, if you create a chart or infographic in your article to drive home your point, you can get links from other sites that share the visuals with their visitors.
This article uses an infographic and links back to the website that first shared the information:
List posts give readers a lot of information in a more compact and easy-to-digest format that is also great for linking. Whether you write lists of interesting facts related to your niche or industry, useful tips, or just entertaining myths, list posts show up as an excellent form.
Your lists offer great value in bite-size chunks, and you can get impressive backlinks with them. People enjoy lists, and sharing lists with readers helps keep visitors entertained.
If list posts won’t really work for your website, but you still have cool ideas for a list post, you could always consider guest posting. Write a list post for another website and get them to link back to your website.
Take our mind mapping software article as a great example. It provides more information about the software, which makes it a good, informational piece for other websites to link to.
Your Own Research and Data
What better way to show that you’re an expert in your industry than by creating content around your own research and data? Whether you write about surveys, your own unique research, or industry studies and statistics, this type of content shows that you’re an authority in your niche.
Statistics and the like are highly linkable. If someone cites the data you researched, they have to link to you. Thanks to link building with blog content like this, you can build links quickly and effectively.
MediaBerry’s social media statistics article provides value to readers while being very linkable because it gets updated regularly.
How to Make Link Building Fit In Your Content SEO Strategy
Content link building is great, but a lot of planning is required if you want to pull it off. You can’t just willy-nilly add links to your content and think that’s all she wrote. Any good content SEO strategy requires forethought, including link building.
Create High-Quality Linkable Content
If you want successful link-building with content, your content must be amazing. Subpar or generic content isn’t going to cut it. For your content to be linkable, you have to make it irresistible.
What is irresistible content? It meets the following criteria:
- Appeals to your target audience
- Is very well-written
- Contains accurate and well-researched information
- Has interesting visuals sprinkled in
- Offers value to readers
- Is up-to-date
Creating content that is high quality can also help you establish brand authority, which plays an important role in SEO.
The Anchor Text to Your Links Matters
Unless you want your links to look and feel spammy, you need to ensure that every content link anchor text is well-planned. It may not seem like a big deal, but odd and unnatural anchor texts can negatively affect your on-page SEO.
To avoid problems with your anchor texts, ensure they are optimized using a tool such as BiQ SEO Suite.
Know Which Content Should Be Prioritized for Outreach
The aim of SEO is to get search engines like Google to notice your content, so your website can get ranked, right? Then you need to know which keywords to use and which pieces of content will work for outreach on other sites.
To identify the best articles for outreach, you’ll have to research and brainstorm. Take your goals and KPIs into consideration when choosing the articles.
Don’t Let Broken Links Spoil All Your Effort
Content links that direct to a 404 error page are the last thing you don’t want for your link-building strategy. You must regularly check all the links in your content to ensure they’re still working. Broken or dead links will lower the quality of your content.
It can be challenging to keep track of all your links, so use a tool to identify any links that are no longer working.
Tools That Help in Link Building
Let’s be honest — no good content link-building strategy can work well without using a few tools. There are some brilliant tools available that will make your strategies and campaigns much easier to run and track.
Here are some of our favorites:
Google Search Console
With this tool, you can find any issues with your links early on and take the appropriate steps to fix them. One of the most notable features of Google Search Console is that it lets you reject backlinks from spam sites or sites that could negatively affect your SEO.
Also, it lets you know when your site has received a search engine penalty for doing something wrong. This tool is completely free, too!
Chances are you’ve already heard of Ahrefs at one point or another. It’s a very popular tool that is focused on off-page SEO. With Ahrefs, you can make the most of your link-building strategy, thanks to its cool features.
Ahrefs can help you find top-performing content in your niche and lets you analyze the profiles of your competition. You’ll get to see which sites your competitors link to so you can focus on the same kinds of sites.
Moz offers you a range of free tools that are quite handy for SEO, and it’s considered one of the best tools for link building. You can access comprehensive reports on your competitors, backlink data, and even potential link-building opportunities.
You can also check for the Domain Authority and Page Authority of websites with Moz. That way, you can determine which sites are good to link to and from.
This tool likely doesn’t need any introduction — it’s a popular tool in the SEO world. With backlink analytics for specific domains and insights into link-building strategies, it’s easy to see why Semrush is so admired.
You also get to audit your backlink profile so you can get rid of spammy backlinks and avoid search engine penalties. The Bulk Analysis tool lets you compare up to 200 websites and analyze their backlink profiles.
Screaming Frog is a great tool for both on-page and off-page SEO and can help you find broken links quickly and effectively. Although the paid version of this tool is much more useful than the free one, you can still benefit greatly from adding it to your content link-building toolkit.
Source: Screaming Frog
Successfully Build Links With Your Content and Drive Awesome Results
Link building and content make for great partners, and if you follow the road we’ve highlighted for you with this article, you’ll have no trouble nailing your strategies.
Remember to ensure that your content is always of the highest possible quality and that you’re writing the kind of content your audience wants. Plan the links you use wisely and don’t shy away from tools that can help you.
The rest is up to you. Go out there and build fantastic content link-building campaigns!