What it takes to create content that makes people say, "I need to share that NOW." If you've used social media in any capacity over the past fifteen years, you've probably encountered a piece of "viral" content. Maybe it was…

Content marketing has two goals — to provide practical, engaging, and actionable information for people and to increase brand awareness for your business. The two are not mutually exclusive and should be seen as complementary.  People share great content with…

Repurposing Content Done Right - Best Practices Did you know that 4.4 million new blog posts are published every day across all platforms?  That’s blog posts alone– we haven’t talked about other content like videos, pictures, e-books, you name it.…

Content marketing is one of the most important marketing strategies for businesses today. The world has gone online, and consumers expect to see brands follow suit. Online advertising is responsible for a lot of selling and buying - statistics say…

A chat with John Ozuysal about BoFu, ToFu content, marketing funnels, content promotion, and other advanced tactics When it comes to putting together a B2B content marketing strategy, startups often fall into one of two traps. The first is thinking…

A comprehensive guide every startup needs Anyone who has ever worked at a startup can tell you that startup marketing is overwhelming.  You need to build a dedicated customer base, craft an advertising strategy from scratch, and run a marketing…

How Strong ToFu Content Rocks Linkbuilding & Sales Do you like cold soup? How about cold calls? I can almost hear you thinking “not really” — and as you’d expect, no one does. Your customers are wising up to warmer…

A Chat with Robin Nichols, 360Learning.com’s US Content Lead Are you still writing 2021 when filling out forms? You know the rule: once February hits, the grace period for a mistyped year is officially over. No more excuses to hang…

Technology is praised when it improves the quality of life. Technology is also blamed when it leads to less employment. But, in reality, technology isn’t something to be feared — much less for marketers. Recent AI releases such as OpenAI’s…

Creating content is loaded with benefits. Well, it has got to be- blogging alone helps companies generate 55% more visitors on their website? If this isn't enough to convince you of the goodness content marketing has to offer, be ready for…