Are you a digital marketer looking for the best landing page builder software for your website? Then, you are in the right place.
As you know, there are two primary objectives of a digital marketer. The first one is to attract as much traffic as possible to your website. Search Engine Optimization (SEO) is quite useful for doing it.
The second aim is to make your traffic interact with your website. Actions can include filling a sign-up form for a newsletter, clicking on ads, or navigating around the pages.
The more your traffic interacts with your website, the more likely you turn them into a paying customer. But how are you going to improve your chances of doing so?
Landing pages come into the picture here. Today, you have many options for landing page builders that let you quickly set up the pages and control the complete look of your website.
There are several ways you can use landing pages to convert your traffic into customers. For example, you can use an eye-catching headline and provide an offer that’s hard to refuse.
You can make it so that they have to sign-up with their email to claim the offer, thus helping you also build up an email list, which is quite essential for successfully converting your traffic into long-term customers.
With a landing page builder, you can do all this with ease. You can also set up your landing pages so that only a selective audience will be able to claim an offer on your website.
On a side-note, if you are looking to buy domain names for your website, check out my guide for cheap .com domains.
Okay, so now you understand the importance of a landing page builder, but one big question remains. Which landing page builder will be the best for your website?
Well, as you may know, there are a great many landing page builders available on the market. Each has something to offer you. Which one is more suited to you comes down to your exact requirements.
Depending on your website needs, you will find one landing page builder better than another. To help you quickly decide, I have put together a list of the best landing page builders with their pros and cons.
Here are the 12 best landing page builders on the market:
The best landing page builder is, in my opinion, Hubspot.
Hubspot is an all-in-one marketing package as it includes a variety of tools aside from their landing page builder. One of Hubspot’s best things is that you can set up your pages quite quickly and easily, and they would still look well-designed.
Also, as I mentioned, Hubspot is an all-in-one solution. So, if you need access to any other marketing service, you can just go for their other tools like email marketing, forms, blog, etc.
Here are some quick pros and cons of the Hubspot landing page builder:
High-end plans are a bit expensive.
There are four Hubspot plans, including a free one.
The Free plan of Hubspot is pretty sweet, and I would recommend checking it out as a way to test the service. It gives you access to all these features:
The first paid plan is called Starter. It costs $45 per month (when paying annually). It’s the ideal version for individual digital marketers that are only starting with their website. Features in this version are (aside from the ones already in the Free account):
If you have a small agency, then the Professional plan will likely be sufficient for you as it costs $800 per month and has almost all the critical features.
It naturally includes all the features from Starter, plus the following:
Finally, there is an Enterprise plan, which is the best option for big corporations. It costs $3,200 per month. Due to the high cost, smaller organizations won’t profit much if they go with it. Features in this version are:
Number two on my list is Leadpages. It’s a great Landing Page Builder that’s relatively easy to use thanks to the drag-and-drop builder and a vast amount of premade templates that you can just modify a bit to get your website up and running in minutes.
One of the best things about Leadpages Landing Page Builder is that it’s one of the least expensive software on the list. The pricing makes it an attractive option for agencies and small businesses.
Leadpages Landing Page Builder offers you three plans.
The first option is the Leadpages Standard plan, which costs $27 per month. I recommend this one to digital marketers that are only beginning with things. These are the features you will get:
If you have a digital marketing agency, the Pro plan would be the best option for you as it includes many of the features you will require. It’s also pretty cheap and costs only $59 per month.
With the Pro plan, you get all the features from the Standard one and also the following ones:
The final plan is the Advanced plan. It costs $239 per month. Only get this plan if you have a decently sized agency with some experience behind you. It will you give access to all the Pro features with these extra ones:
Do note that all prices are for the yearly payment option. If you want to pay monthly, the cost will be a bit higher. Also, unfortunately, there is no Leadpages Landing Page Builder free plan.
Lack of a free plan doesn’t mean you can’t test out the service, though. Leadpages Landing Page Builder has a 14-day free trial for this purpose. I recommend giving it a shot.
Instapage is another great Landing Page Builder. The thing I like most about it is that it’s pretty easy and convenient to use. The general user experience on the Instapage page builder is excellent.
Anyone can use Instapage Landing Page Builder. You don’t need to know how to code or have any specialized knowledge to get the most of your subscription.
One of the best features of Instapage is that the Landing Page Builder has built-in collaboration. It isn’t a feature you see in other software in this category.
By the way, another thing I should mention is that you can get your landing pages up instantly with the Instapage tools, thanks to the excellent premade templates.
There are over 500 Instapage premade landing page templates. All of them are free, and you can modify them to your liking with the builder. Their designs are pretty cool, and they will help you convert traffic.
There aren’t that many landing page widgets available in Instapage.
Instapage keeps it simple and has only two pricing plans.
The cheaper of the two is the Instapage Business plan. It costs $149 per month for the yearly payment option and $199 per month if you decide to pay monthly.
I recommend this plan to just about everyone as it has almost all the things a small agency or organization will ever need. Here is a list of the Instapage Business features:
The other plan is Instapage Enterprise, which is suited for large corporations, as its name suggests. There isn’t a fixed price for it, and you have to contact them with your website needs to get a quote.
It naturally includes every feature from the Business plan and also these:
You can get a 14-day free trial for the Business plan if you want to try out the Instapage Landing Page Builder before buying it.
For the Enterprise plan, you can request a demo for your corporation to test the service out.
Clickfunnels is another great landing page builder that you can use. It helps guide your customers through the entire sale process without letting them be lost or confused.
You can also follow-up with your customers after they have left your website through email marketing (if they signed up on your website sign-up form)
One thing I love about Clickfunnels is that it works right out of the box. No need to spend effort configuring and setting up things right. It saves not only time but also frustration.
Of course, not all types of customers are bothered by that, and it’s fine as Clickfunnels is mainly for those who need a quick, easy-to-use solution for their website.
Clickfunnels has overall fewer features than other Landing Page Builders.
There are three Clickfunnels plans that you can get.
The Click Funnels plan is the cheapest one, with the price being just $97 per month. I recommend this subscription to those who are beginning with their digital marketing adventure. It’s also a good option for those on a tight budget.
Here is a list of the features from the Click Funnels plan:
The plan I recommend to most people is Click Funnels Platinum. It’s priced at $297 per month and includes all the features you will require in most use cases.
It naturally carries all the features of the final plan, plus the following:
If you have a big corporation, you will want to go for the Two Comma ClubX plan. It has enterprise-level features, but they might be a bit lacking compared to some of the competition. It costs $2,497 per month.
As with the Platinum plan, Two Comma ClubX also includes features of the previous subscription. Here is a list of them:
Number five on my list is Unbounce, another easy-to-use landing page builder that you can use to create custom pages without the need for any coding knowledge.
There are some impressive features that the Unbounce Page Builder offers you. Some of the best ones include Conversion Intelligence and Smart Traffic. Unbounce uses AI technology to power it.
Unbounce is a pretty good Landing Page Builder solution for digital marketers looking to focus their efforts solely on improving their websites’ conversion rates.
There are four Unbounce landing page builder plans.
The Unbounce Launch plan is the best if you are only a beginner at creating landing pages and your business is small. It costs $80 per month. These are the features that come with this subscription:
The second subscription is called Unbounce Optimize. It costs $120/month. The best thing about this plan is that you can’t go wrong if you buy it. It’s suitable for just about everyone.
Only go for a higher plan than this if your business is decently big and your requirements are accordingly. Here are the features you get with it (along with ones already present in Launch):
If you feel the Optimize plan isn’t enough for your business, then the Accelerate subscription is for you. It has all the features Unbounce Landing Page Builder has to offer you.
Here are the features in this plan (and like before, it also includes the previous version’s ones):
Lastly, there is a Scale plan. As the name already implies, this plan’s only purpose is to increase the previous subscription scale as it was already feature-complete. It costs $300 per month.
So yeah, I only recommend this plan if the previous one’s scale doesn’t fit your business. Here is a list of the extra things you get with it:
Wishpond Landing Page Builder is another great option on the market with some unique offerings. A nice thing about the landing pages created on Wishpond is that you can publish them anywhere you like, be that your website, WordPress, or Facebook.
If you aren’t confident that you can run a successful digital marketing campaign, don’t worry, as there is a Wishpond Jumpstart Program. Under this, a team from Wishpond will work with your company on a custom strategy.
There is also a free version (trial) that you can check out.
The features in the lowest plan are a bit too limited.
The Wishpond pricing model includes three plans.
The first option is the Starting Out plan. It costs $49/month (and has to be paid annually). These are the features you will get access to with this subscription:
Their most prevalent version is the Everything You Need plan. It costs $99 per month and gives you access to all the features from the previous subscription, plus the following list:
If your business’ scale gets more significant than what the previous subscription could accommodate, you should go for the Rapid Growth plan. Its cost varies depending on the number of leads you want, the lowest being $199 per month.
Here are the features included in this plan:
If you are a WordPress website owner, Elementor is one of the top landing page builders for you. Something that helped Elementor become as popular as it is today is the excellent free plan.
Elementor also has a drag-and-drop editor for landing pages, making it relatively easy to use and learn. I recommend checking it out as it could be the website builder that’s right for you.
Add-ons are mostly third-party software.
There are three plans, and as I mentioned in the Pros section, all of them have the same features. The only difference between each is the number of websites you get.
These are the features you get in all Elementor Landing Page Builder plans:
The three plans are:
Other than these paid plans, there is also an excellent free plan. Its features are naturally limited to just the Elementor drag and drop website builder and 30 basic widgets.
I recommend that you get started with the free plan and upgrade to the paid version if you think it’s for you.
If you wish to learn more about Elementor, here is my in-depth article on it.
MailChimp offers a marketing software suite that also includes a great landing page builder. The best thing about MailChimp is the low price, which makes it very affordable for small businesses.
With MailChimp, you can create landing pages that result in lead generation and an increased conversion rate. You can then follow up with your customers using email marketing, something that’s one of MailChimp’s best qualities.
If you want to modify the URL, you will have to buy an add-on (that costs $99 per year).
There are four plans, including a Free one that gives you these features:
The first paid plan is called Essentials. It costs $770 per month, and features in this subscription are the Free ones, plus:
Then there is the Standard plan at the price-point of $1,150 per month. Features are:
Finally, if these plans don’t work for you, there is a Premium subscription, which costs $23,000 per month. Here is a list of features:
If your business is looking for an all-in-one marketing solution that includes landing page builder tools, then GetResponse might be the ideal one for you.
With Getresponse landing page software tools, you can do keyword insertion, lead generation, affiliate links, and improve your conversion rate.
They have three plans with fixed pricing:
Basic plan is the starter-subscription and it costs $10.46/month. Features included in this plan are:
Professional ($69/month). There is also a subscription called Max, and you have to contact them to get a quote for it.
Their most popular plan, the Plus subscription costs $34.16/month and gives you access to the following list of features:
Next, there is the Professional plan. It is priced at $69/month and features included in this version are:
Lastly, there is the Max plan but its price isn’t fixed. You will have to contact GetResponse and tell them about your specific business needs for your landing pages. They will give you a quote.
Here are the features in the Max plan:
If you want to check out the service, you can get started with the GetResponse free-trial.
If GetReponse isn’t for you, here is Wix, a piece of software entirely dedicated to website building, so it has neat landing page creation tools. The price also reflects that as it’s relatively cheap.
Wix is simple and easy-to-use with its landing page tool that has a drag-and-drop editor. It also features many premade page templates that will help you get started quickly.
Not focused on conversion rate
Wix’s pricing plans are: Combo ($13/month), Unlimited ($17/month), Pro ($22/month), and VIP ($39/month).
The best value plan is the Pro one. I recommend that you go with this subscription unless you need more features than these:
KickoffLabs advertises itself as a software that will help you create viral giveaway campaigns in the form of landing pages (or popup, slide-in bar, and custom HTML) within minutes.
KickoffLabs is undoubtedly not for everyone. It’s only for marketers that want to go above and beyond simple landing pages. If that’s your business, then KickoffLabs is worth giving a shot.
If you want to A/B test your landing pages, you will have to buy a high-tier plan.
Here are the KickoffLabs pricing plans:
The Premium plan is their most popular. It offers you these features:
I have arrived at the end of the list. Landingi is the final piece of software that will help you create custom landing pages easily without programming knowledge.
Landingi makes marketing easier too. You can generate leads and improve your conversion rate. You can also A/B test your landing pages with just one click and put affiliate links.
A/B testing isn’t available on all plans
Landingi has separate pricing models for businesses, agencies, and enterprises.
Landingi Business pricing has the Core ($29/month), Create ($55/month), and Automate ($79/month) plans.
The best value Landingi plan is the Automatic plan, with these being its features:
So, that was it. My list of the top twelve landing page builders on the market. Only thing you need to do now is decide which one you need to get and make your purchase.
In case you are still unsure about which landing page builder is the best for you, I recommend noting down the exact needs of your business.
For example, are you on a budget? Then, you should narrow down the list to the cheaper options. Perhaps you need top of the line features? Well then, feel free to disregard the cost.
Also, some of the landing page tools don’t have many built-in marketing features. I recommend that you get SEMrush for it. If you want to know more about online marketing, check out my guide on it.
Anyway, just keep in mind that the best Landing Page Software is the one that works the best for your specific business needs. It can be any of the ones on the list.
My list is only for reference so that you can get an idea about the various software on the market. If you find that the bottom-most software will help you create the best landing pages possible for your business, very well then, it’s the one for you.
So yeah, hopefully, you will find the software that’s best for you and find success in creating landing pages for your website.