There are two primary objectives of a digital marketer. The first one is to attract as much traffic as possible to your website. Search Engine Optimization (SEO) is quite useful for doing it.

The second aim is to make your traffic interact with your website. Actions can include filling a sign-up form for a newsletter, clicking on ads, or navigating around the pages.

The more your traffic interacts with your website, the more likely you turn them into paying customers. But how are you going to improve your chances of doing so?

Landing pages come into the picture here. Today, you have many options for landing page builders that let you quickly set up the pages and control the complete look of your website. You can also set up your landing pages so that only a selective audience will be able to claim an offer on your website.

Now that you understand the importance of a landing page builder, one big question remains. Which landing page builder will be the best for your website?

Depending on your website needs, you will find one landing page builder better than another. To help you quickly decide, I have put together a list of the best landing page builders with their pros and cons.

Best Landing page builder

Here are the 12 best landing page builders on the market:

The 12 Best Landing Page Builder Software

• Hubspot
• Leadpages
• Instapage
• Clickfunnels
• Unbounce
• Wishpond
• Elementor
• MailChimp
• GetResponse
• Wix
• Swipe Pages
• Landingi

1. Hubspot Landing Page Builder

The best landing page builder is, in my opinion, Hubspot.

Hubspot is an all-in-one marketing package as it includes a variety of tools aside from its landing page builder. One of Hubspot’s best things is that you can set up your pages quite quickly and easily, and they would still look well-designed.

Also, as I mentioned, Hubspot is an all-in-one solution. So, if you need access to any other marketing service, you can just go for their other tools like email marketing, forms, blog, etc.

Here are some quick pros and cons of the Hubspot landing page builder:

Pros

• A/B testing is available for every element on your landing page
• Easy integration with other Hubspot marketing tools
• Free visually appealing landing page templates
• Mobile optimization available
• You can easily personalize your pages with CRM data.
• Free plan available.

Cons

• High-end plans are a bit expensive.

Pricing and Features

There are four Hubspot plans, including a free one.

The Free plan of Hubspot is pretty sweet, and I would recommend checking it out as a way to test the service. It gives you access to all these features:

1. Email marketing
2. Ad management
3. Live chat
4. Reporting dashboard
5. Contact management
6. Contact website activity
7. Companies
8. Deals
9. Tasks & activities
10. Company insights
11. Gmail and Outlook integration
12. App Marketplace integrations
13. Custom support form fields
14. Prospects
15. Ticketing
16. Forms
17. Conversations inbox
18. Email tracking & notifications
19. Email templates
20. Canned snippets
21. Documents
22. Calling
23. Meeting scheduling
24. Messenger integration
25. Custom properties

The first paid plan is called Starter. It costs $45 per month (when paying annually). It’s the ideal version for individual digital marketers that are only starting with their website. Features in this version are (aside from the ones already in the Free account):

1. Landing pages
2. Ad management
3. Live chat
4. Conversational bots
5. Forms
6. Contact website activity
7. List segmentation
8. Email health insights
9. Email marketing
10. Ad retargeting
11. Form follow-up emails

If you have a small agency, then the Professional plan will likely be sufficient for you as it costs $800 per month and has almost all the critical features.

It naturally includes all the features from Starter, plus the following:

1. Marketing automation
2. Multi-language content
3. Smart content & reporting
4. Contact scoring
5. Company scoring
6. Blog
7. SEO recommendations & optimizations
8. Social media
9. ABM tools
10. A/B testing
11. Ads optimization events
12. Video hosting & management
13. Website traffic analytics
14. Salesforce integration
15. Calculated properties
16. Campaign reporting
17. Custom reporting

Finally, there is an Enterprise plan, which is the best option for big corporations. It costs $3,200 per month. Due to the high cost, smaller organizations won’t profit much if they go with it. Features in this version are:

1. Everything from the Professional plan
2. Single sign-on
3. Partitioning
4. Hierarchical teams
5. User roles
6. Field-level permissions
7. Email send frequency cap.
8. Custom objects
9. Adaptive testing
10. Webhooks
11. Programmable chatbots
12. Multi-touch revenue attribution
13. Behavioral event triggers and reporting
14. Predictive lead scoring

2. Leadpages Page Builder

Number two on my list is Leadpages. It’s a great Landing Page Builder that’s relatively easy to use thanks to the drag-and-drop builder and a vast amount of premade templates that you can just modify a bit to get your website up and running in minutes.

One of the best things about Leadpages Landing Page Builder is that it’s one of the least expensive software on the list. The pricing makes it an attractive option for agencies and small businesses.

Pros

• Highly affordable
• Payment methods built directly into the pages
• Great premade templates
• Easy-to-use drag-and-drop builder
• Mobile-friendly optimization
• Facebook ad builder integration

Cons

• Premium support isn’t available on all Leadpages plans.
• Some of the core features are only available on high-end Leadpages plans.

Pricing and Features

Leadpages Landing Page Builder offers you two plans.

The first option is the Leadpages Standard plan, which costs $37 per month when billed annually. I recommend this one to digital marketers that are only beginning with things. These are the features you will get:

1. One Site
2. Landing Pages, Pop-Ups, Alert Bars
3. Unlimited Traffic & Leads
4. Free Custom Domain*
5. Free Hosting
6. Mobile-Responsive Site Templates
7. Lead Notifications
8. Email Tech Support
9. 40+ Standard Integrations

If you have a digital marketing agency, the Pro plan would be the best option for you as it includes many of the features you will require. It’s also pretty cheap and costs only $59 per month.

With the Pro plan, you get all the features from the Standard one and also the following ones:

1. Three Sites (rather than one)
2. Tech Support via chat (and not just email)
3. Online Sales & Payments
4. Unlimited A/B Split Testing
5. Email Trigger Links
6. 10 Opt-in Text Campaigns

Do note that all prices are for the yearly payment option. If you want to pay monthly, the cost will be a bit higher. Also, unfortunately, there is no Leadpages Landing Page Builder free plan.

The lack of a free plan doesn’t mean you can’t test out the service, though. Leadpages Landing Page Builder has a 14-day free trial for this purpose. I recommend giving it a shot.

3. Instapage Landing Page Builder

Instapage is another great Landing Page Builder. The thing I like most about it is that it’s pretty easy and convenient to use. The general user experience on the Instapage page builder is excellent.

One of the best features of Instapage is that the Landing Page Builder has built-in collaboration. It isn’t a feature you see in other software in this category.

By the way, another thing I should mention is that you can get your landing pages up instantly with the Instapage tools, thanks to the excellent premade templates.

There are over 500 Instapage premade landing page templates. All of them are free, and you can modify them to your liking with the builder. Their designs are pretty cool, and they will help you convert traffic.

Pros

• Support for AMP pages
• Integrations available
• Drag-and-drop Landing Page Builder
• Premade templates have great design

Cons

• There aren’t that many landing page widgets available in Instapage.

Pricing and Features

Instapage keeps it simple and has only two pricing plans.

The cheaper of the two is the Instapage Business plan. It costs $199 per month for the yearly payment option and $299 per month if you decide to pay monthly.

I recommend this plan to just about everyone as it has almost all the things a small agency or organization will ever need. Here is a list of the Instapage Business features:

1. No Conversion Limits
2. #1 Landing Page Builder
3. Instablocks
4. Thor Render Engine
5. Post click Score
6. AdMap
7. Multi-Step Forms
8. Server-Side A/B Testing
9. Heatmaps
10. Conversion Analytics
11. Dynamic Text Replacement
12. Zapier Integration
13. Salesforce Integration
14. Marketo Integration
15. HubSpot Integration
16. SSL Encryption
17. GDPR Compliance
18. Google Single Sign-On (SSO)

The other plan available is called Converting which is a custom-made plan. It includes all the features from the Business plan, while also including the following:

1. Global Blocks
2. Global Workspace Scripts
3. 1:1 Ad-to-Page Personalization
4. Heatmaps
5. Custom Font

You can get a 14-day free trial for the Business plan if you want to try out the Instapage Landing Page Builder before buying it.

4. Clickfunnels

Clickfunnels is another great landing page builder that you can use. It helps guide your customers through the entire sale process without letting them be lost or confused.

You can also follow up with your customers after they have left your website through email marketing (if they signed up on your website sign-up form)

One thing I love about Clickfunnels is that it works right out of the box. No need to spend effort configuring and setting up things right. It saves not only time but also frustration.

Of course, not all types of customers are bothered by that, and it’s fine as Clickfunnels is mainly for those who need a quick, easy-to-use solution for their website.

Pros

• Ease of use
• Pre-built funnels of various types
• Out of the box solution
• A/B testing available

Cons

• Clickfunnels has overall fewer features than other Landing Page Builders.

Pricing and Features

There are two Clickfunnels plans that you can get.

The Basic plan is the cheapest one, with the price being just $80.84 per month. I recommend this subscription to those who are beginning their digital marketing adventure. It’s also a good option for those on a tight budget.

Here is a list of the features from the Basic plan:

1. 20 Funnels
2. 100 Pages
3. 20,000 Monthly Visits
4. Unlimited Contacts
5. 1 Sub User
6. 3 Custom Domains
7. 3 Payment Gateways
8. Email Support
9. FunnelFlix

The plan I recommend to most people is Platinum. It’s priced at $247 per month and includes all the features you will require in most use cases.

It naturally carries all the features of the final plan, plus the following:

1. Unlimited funnels
2. Unlimited pages
3. Three sub-users
4. Nine payment gateways
5. Nine domains
6. Unlimited follow-up funnels
7. Priority support
8. Weekly peer review hackathons
9. Hours of additional training and courses in Funnel Flix

5. Unbounce Landing Page Builder

Number five on my list is Unbounce, another easy-to-use landing page builder that you can use to create custom pages without the need for any coding knowledge.

There are some impressive features that the Unbounce Page Builder offers you. Some of the best ones include Conversion Intelligence and Smart Traffic. Unbounce uses AI technology to power it.

Unbounce is a pretty good Landing Page Builder solution for digital marketers looking to focus their efforts solely on improving their websites’ conversion rates.

Pros

• 100+ premade templates
• AI-powered features
• Drag-and-drop interface landing page builder
• AMP support for the mobile view of pages
• Dynamic text replacement, pop-ups, and sticky bars

Cons

• Unbounce is a bit more expensive than the competition landing page builders.
• Some of the essential features are only available on higher-tier Unbounce plans.

Pricing and Features

There are three Unbounce landing page builder plans.

The Unbounce Launch plan is the best if you are only a beginner at creating landing pages and your business is small. It costs $81 per month when billed annually. These are the features that come with this subscription:

1. Up to 500 Conversions
2.  Up to 20,000 Visitors
3.  One Connected Domain
4. Two users
5. Unlimited landing pages
6. Unlimited pop-ups
7. Unlimited sticky bars
8. Unlimited client sub-accounts
9. Free Hosting
10. Mobile-Responsive Builder
11. Fully Customizable Templates
12. Real-Time Conversion Analytics
13. Speed Boost
14. Auto Image Optimizer
15. Unsplash Photo Library
16. Integrations & Webhooks
17. Security & Compliance

The second subscription is called Unbounce Optimize. It costs $122 per month when billed annually. The best thing about this plan is that you can’t go wrong if you buy it. It’s suitable for just about everyone.

Only go for a higher plan than this if your business is decently big and your requirements are accordingly. Here are the features you get with it (along with ones already present in Launch):

1. 1000 Conversions
2. 30,000 Unique Visitors
3. Three Domains
4. Unlimited Users
5. Smart Traffic
6. A/B Testing
7. Dynamic Text Replacement (DTR)

If you feel the Optimize plan isn’t enough for your business, then the Accelerate subscription is for you. It has all the features Unbounce Landing Page Builder has to offer you.

Here are the features in this plan (and like before, it also includes the previous version’s ones):

1. 2000 Conversions
2. 40,000 Unique Visitors
3. Seven Domains
4. Accelerated Mobile Pages (AMP)
5. Advanced Targeting & Scheduling

6. Wishpond

Wishpond Landing Page Builder is another great option on the market with some unique offerings. A nice thing about the landing pages created on Wishpond is that you can publish them anywhere you like, be that your website, WordPress, or Facebook.

If you aren’t confident that you can run a successful digital marketing campaign, don’t worry, as there is a Wishpond Jumpstart Program. Under this, a team from Wishpond will work with your company on a custom strategy.

There is also a free version (trial) that you can check out.

Pros

• Easy A/B testing
• Mobile-friendly landing pages
• Integrations with popular services (like Slack and Zapier)
• Email marketing tools

Cons

• The features in the lowest plan are a bit too limited.

Pricing and Features

The Wishpond pricing model includes three plans.

The first option is the Starting Out plan. It costs $49/month (and has to be paid annually). These are the features you will get access to with this subscription:

1. Unlimited Landing Pages
2. Unlimited Social Contests
3. Popups Unlimited
4. Email Drip Campaigns
5. Marketing Automation
6. Unlimited User Accounts
7. Maximum 1,000 Leads

Their most prevalent version is the Everything You Need plan. It costs $99 per month and gives you access to all the features from the previous subscription, plus the following list:

1. A/B Testing
2. Custom CSS & Javascript
3. API Access
4. Maximum 2,500 Leads

If your business’ scale gets more significant than what the previous subscription could accommodate, you should go for the Rapid Growth plan. Its cost varies depending on the number of leads you want, the lowest being $199 per month.

Here are the features included in this plan:

1. All ‘Everything You Need’ Features
2. First-in-line Customer Support
3. Free Implementation Coaching
4. 10,000 leads (for the lowest cost. You can choose a higher number for a higher price)

7. Elementor

If you are a WordPress website owner, Elementor is one of the top landing page builders for you. Something that helped Elementor become as popular as it is today is the excellent free plan.

Elementor also has a drag-and-drop editor for landing pages, making it relatively easy to use and learn. I recommend checking it out as it could be the website builder that’s right for you.

Pros

• Build landing pages with a drag-and-drop interface.
• WordPress Page builder
• The plans differ not depending on the features but on the number of websites.
• It has an open-source project, which leads to some innovative landing page builder tools.

Cons

• Add-ons are mostly third-party software.

Pricing and Features

Elementor comes in just one all-in-one subscription plan for $99. These are the features you get in the Elementor Landing Page Builder plan:

1. 50+ Pro Widgets
2.  300+ Pro Templates
3.  10+ Website Template Kits
4.  Theme Builder
5.  Form Builder
6.  WooCommerce Builder
7.  Popup Builder
8.  Support for 1 Year
9.  Updates for 1 Year

It is to be noted that Elementor Cloud has no trial period, but they do offer a 30-day money-back guarantee with no strings attached.

8. MailChimp

MailChimp offers a marketing software suite that also includes a great landing page builder. The best thing about MailChimp is the low price, which makes it very affordable for small businesses.

With MailChimp, you can create landing pages that result in lead generation and an increased conversion rate. You can then follow up with your customers using email marketing, something that’s one of MailChimp’s best qualities.

Pros

• Email marketing
• Drag-and-drop landing page editor
• Social ads support
• Free plan

Cons

• If you want to modify the URL, you will have to buy an add-on (that costs $99 per year).

Pricing and Features

There are four plans, including a Free one that gives you these features:

1. Up to 2,000 contacts
2. One audience included
3. Marketing CRM
4. Creative Assistant
5. Website Builder
6. Mailchimp Domain
7. Forms & Landing Pages

The first paid plan is called Essentials. It costs $9.99 per month, and the features in this subscription are the Free ones, plus:

1. Up to 50,000 contacts
2. Three audiences included
3. All Email Templates
4. Multi-Step Journeys
5. Custom Branding
6. A/B Testing
7. 24/7 Email & Chat Support

Then there is the Standard plan at the price-point of $14.99 per month. Features are:

1. Up to 100,000 contacts
2. Five audiences included
3. Everything in Essentials
4. Customer Journey Builder + Branching Points
5. Send Time Optimization
6. Behavioral Targeting
7. Custom Templates
8. Dynamic Content

Finally, if these plans don’t work for you, there is a Premium subscription, which costs $299 per month. Here is a list of features:

1. 200,000+ contacts
2. Unlimited audiences
3. Everything in Standard
4. Advanced Segmentation
5. Multivariate Testing
6. Comparative Reporting
7. Unlimited Seats & Role-Based Access
8. Phone Support

9. GetResponse

If your business is looking for an all-in-one marketing solution that includes landing page builder tools, then GetResponse might be the ideal one for you.

With Getresponse landing page software tools, you can do keyword insertion, lead generation, and affiliate links, and improve your conversion rate.

Pros

• A/B testing
• Drag-and-drop editor for high converting landing pages
• Email list builder
• Landing page templates
• Analytics tools

Cons

• Might be a bit pricey for the highest end
• Not worth it if you are only looking for landing page tools and a drag-and-drop editor

Pricing and Features

They have three plans with fixed pricing:

Email Marketing plan is the starter subscription and it costs $15.58/month. Features included in this plan are:

1. Email marketing
2. Autoresponders
3. Unlimited automation templates and landing pages
4. Unlimited Sales funnels (one funnel)
5. Unlimited lead funnels
6. Facebook Ads
7. Sell e-products

Their most popular plan, the Marketing Automation subscription costs $48.38/month and gives you access to the following list of features:

1. Everything in the Basic plan
2. Automation builder (five workflows)
3. Webinars (max 100 attendees)
4. Contact scoring & tagging
5. Sales funnels (five funnels)
6. Work together (three users)
7. Webinar funnels (five funnels)

Next, there is the Ecommerce Marketing plan. It is priced at $97.58/month and features included in this version are:

1. Everything in the Plus plan
2. Unlimited automation builder
3. Web push notifications
4. Paid webinars
5. Webinars (max 300 attendees)
6. Unlimited sales funnels
7. Unlimited webinar funnels
8. Work together (five users)
9. On-demand webinars

If you want to check out the service, you can get started with the GetResponse free trial.

10. Wix Landing Page Builder

If GetReponse isn’t for you, here is Wix, a piece of software entirely dedicated to website building, so it has neat landing page creation tools. The price also reflects that as it’s relatively cheap.

Wix is simple and easy to use with its landing page tool that has a drag-and-drop editor. It also features many premade page templates that will help you get started quickly.

Pros

• Ease of use
• Drag-and-drop landing page software tools
• Mobile-friendly

Cons

• Not focused on conversion rate

Pricing and Features

Wix’s pricing plans are: Combo ($18/month), Unlimited ($23/month), Pro ($28/month), and VIP ($56/month).

The best value plan is the Pro one. I recommend that you go with this subscription unless you need more features than these:

1. UNLIMITED Bandwidth
2. 20GB Storage
3. Connect Your Domain
4. Remove Wix Ads
5. Free Domain for 1 Year
6. 2 Video Hours
7. Site Booster App – $60 Value
8. Visitor Analytics App – $60 Value
9. Professional Logo – $50 Value
10. Social Media Logo files

11. Swipe Pages

Swipe Pages provides a simple, intuitive drag-and-drop interface with templates that are responsive by design and have faster loading times. On your landing page, your customers get an excellent experience regardless of their device.

It is loaded with user-favorite features, such as AMP pages, A/B testing, e-commerce connectors, widgets, global blocks, and dynamic text.

Unlike many other technologies, Swipe Pages does not impose stringent limitations on the performance of your landing pages.

Pros

• Quick, mobile-optimized landing pages that aid in lowering bounce rates
• Integrations with Stripe and PayPal for ecommerce
• Priced affordably with high use limitations

Cons

• It could include additional templates.
• Would benefit from more direct integrations

Pricing and Features

Here are the Swipe Pages pricing plans:

1. Startup ($29/month)
2. Marketer ($59/month)
3. Agency ($119/month)

The Marketer plan is their most popular. It offers you these features:

1.  Unlimited conversions
2. Up to 5 custom domains
3. Up to 50,000 traffic
4. Unlimited landing pages
5. Server-side A/B testing
6. Dynamic text replacement

12. Landingi

Landingi is the final piece of software that will help you create custom landing pages easily without programming knowledge.

Landingi makes marketing easier too. You can generate leads and improve your conversion rate. You can also A/B test your landing pages with just one click and put affiliate links.

Pros

• Ease of use
• Integrations with various popular software. You can transfer your leads to other programs automatically.
• Drag-and-drop landing page tool
• Embeddable on Facebook pages

Cons

• A/B testing isn’t available on all plans

Pricing and Features

Landingi has separate pricing models for businesses, agencies, and enterprises.

Landingi Business pricing has the Core ($29/month), Create ($65/month), Automate ($89/month), and Agency ($109/month) plans.

The best value Landingi plan is the Automatic plan, with these being its features:

1. Unlimited Conversions and Landing Pages
2. 100,000 unique visitors
3. Twenty custom domains
4. Unlimited account users
5. Email, chat, and phone support
6. 200+ Landing page templates
7. Pop-ups
8. 50+ Pop up templates
9. Lightboxes
10. Custom fonts and 800+ Google Fonts
11. 5000 free images
12. 600 free icons
13. Background videos
14. Page history
15. Custom HTML
16. Smart sections
17. Cloud hosting
18. Forced SSL
19. WordPress plugin
20. Embed on your server
21. Campaign scheduler
22. E-mail integration
23. Tracking pixels
24. Analytics integrations
25. Callback/chat integrations
26. E-mail marketing integrations
27. Zapier integration
28. CRM/sales integrations
29. Webhook
30. Basic analytics
31. Dynamic content
32. A/B/x split testing
33. Leads inbox
34. Leads export (CSV)
35. Notifications for email leads
36. Autoresponder
37. Funnels

Conclusion

So, that was it. My list of the top twelve landing page builders on the market. The only thing you need to do now is decide which one you need to get and make your purchase.

In case you are still unsure about which landing page builder is the best for you, I recommend noting down the exact needs of your business.

For example, are you on a budget? Then, you should narrow down the list to the cheaper options. Perhaps you need top-of-the-line features? Well then, feel free to disregard the cost.

Anyway, just keep in mind that the best Landing Page Software is the one that works the best for your specific business needs. It can be any of the ones on the list.

My list is only for reference so that you can get an idea about the various software on the market. If you find that the bottom-most software will help you create the best landing pages possible for your business, very well then, it’s the one for you.

So yeah, hopefully, you will find the software that’s best for you and find success in creating landing pages for your website.

Frequently Asked Questions